Purple: The New Black

Purple is back and its the new black! You'll be seeing it everywhere especially here at Helianthus. From runway to mainstream, purple has made its way to Fall 2009. Purple and all its lovely shades will be hitting up the stores so be sure to add some to your fall wardrobe.

On the runway
Zac Posen Fall 2009 RTW

Christian Dior Fall 2009 RTW

Gaspard Yurkievich Fall 2009 RTW

From our new fall merchandise so far, Bensoni's collection has an array of purple tones from tops to dresses to jackets.

And on the streets by celebrities sporting the new fav color...

Vanessa Hudgens

Rihanna

Nikki Reed

Come stop by and check out what we have in purple! Its time to get ready for the fall.

Fall Trend Forecast

September is just around the corner, and we're clearing out the summer frocks to make room for our new fall collection! But before you put together a shopping list, read on for the must-haves to update your fall wardrobe.

'80s wear

A dominant trend from past seasons, the '80s is becoming even more influential in designers' fall 2009 collections. Think oversize blazers with exaggerated shoulders, pleggings (a mix between jeans and leggings, exposed zippers, neon brights, and sequins (seen on everything from dresses to leggings). Try wearing a neon-colored cotton T-shirt under a blazer to incorporate this trend into your wardrobe!

Balmain jump-started the return of the sharp shoulders for Fall 2009. So '80s rocker chic!

This neon Alternative Apparel T-shirt is the perfect pop of color!

Animal Print

If you're wary of the return of the animal-print trend, try channeling it with accessories. A cute pair of leopard print flats looks simultaneously chic and trendy. Or, if you're ready to fall headfirst into this trend, choose a great animal-print coat or dress. New York designer Bensoni (and a Helianthus fav) lused tons of leopard print in their fall collection. We especially love this gorg violet long-sleeved leopard-print dress:

In usual Kate Moss fashion, she has been channeling this trend for a while with her vintage leopard coat.

Lace

But don't think pretty, delicate doily-style lace. Black, gothic lace is more like it -- a perfect mix between girlie and punk. Channel this trend with a cute clutch or black lace top.

The lace detailing on this Mason dress adds the perfect touch!

How cute is our little black lace purse? It looks so vintage!

Plaid

Fall styles are also taking a cue from '90s grunge -- everything from miniskirts, to tunics and dresses have incorporated plaids and flannels. Wear with tights and boots and you're good to go.

Lauren Conrad wears her plaid tops with skinny jeans and heels for a girlie feel.

Fall in the Eyes of Bensoni and Mason ...

New York City and Los Angeles are two completely different cities yet these two brands, Bensoni (NYC) and Mason (LA), share a similarity in femininity. That is why we carry these two brands because it is what Helianthus embodies afterall.


Bensoni's Fall 2009 collection is about dinstictive prints and fabric, all tailored towards femininity.

As you can easily spot, not only in Bensoni's collection, but everywhere, fuschia and purple tones are in for the fall season. Must be the new black!



The fuschia jacket is absolutely stunning. The ruffles give this tailored jacket its femininity. And the graffiti lips prints? Very sexy.


Mason's Fall 2009 collection is not as bright in their choice of prints and fabrics like Bensoni but still contains the feminine element in their pieces.

This assymmetrical gathered dress is totally flattering. We have it in black which is even sexier. Love the cutout in the back too!

Showing a little skin but subtly is always sexy. This lace yolk dress another great number by Mason. Perfect transition from summer to fall.

Come stop by and check out our new fall collection. You won't regret it!

Wildfox Couture has arrived!

Wildfox Couture, a young Los Angeles-based label, embodies the spirit of Helianthus NY -- comfortable and fuss-free but still stylish and chic! The line is the product of two childhood friends Emily Faulstich and Kimberley Gordon, who take inspiration from vintage concert tees and Native American artwork. The duo even has a growing celeb following, including stars such as Megan Fox, Demi Lovato, Whitney Port, Lindsay Lohan and Vanessa Hudgens!

We just received the Soft Serve Face oversized tee! So adorable! Its slouchy, oversize quality would make it look perfect paired with leggings.

This too.. the Black Heart Slip Dress. Also very cute! We love the versatile quality of this piece -- it would look amazing in the dog days of summer, or in the fall paired with tights and a boyfriend cardigan on top!

The following pics are from their summer/fall collections. Really fun images..

Wildfox Couture featured as an "It" Tee

Featured in CosmoGirl!

Featured in Seventeen!

Celebrities love Wildfox Couture too!

Demi Lovato in the Tiger tee

Alessandra Ambrosio in a fringe tee

and in the Smiley tee

Ashley Tisdale in the Hawk Feather tee

Alternative Apparel

At first, Alternative set out to create the perfect t-shirt -- one that is tailored for fashion, comfort, and fit. Since then, Alternative has transformed the t-shirt from a casual basic to a more fashion forward neccessity. They are a lifestyle apparel brand that aim to inpsire authenticity and comfort. Not only do they design for style but they want those who wear Alternative to feel great in them. And its a true story; we've tried them on!

We just received the Burnout collection here at Helianthus! Its unique burnout material gives off a retro and vintage look. Come and get some Alternative!

Even celebrities can't get enough of Alternative!

Happy Summer Time!