Friday, July 31, 2009

Bensoni Fall 2009

New York-based line Bensoni creates the perfect mix of structured -- yet still girlie -- ensembles. Not only do creators Benjamin Channing Clyburn and Sonia Yoon consistently turn out original, statement pieces, but they don't sacrifice quality in the process either. Helianthus is especially in love with Bensoni's fall collection -- and we're getting an amazing selection in stores next week! Here's a little sneak preview of what is to come:

Why is it always so difficult to find a cute dress with long sleeves? This purple number is perfect for chilly fall days and easily transforms from day to night -- no cardigan required.

This printed, oversize blazer is perfect for adding dimension to a dark-hued wardrobe. It's versatility also makes it a must-have: Throw it over everything from dresses to trousers and skinny jeans!

The combination of pale pink and black lace makes this dress the perfect mix of girlie and edgy. A great statement frock for nights out!

Check out our full Bensoni collection coming soon!!

Wednesday, July 29, 2009

Dallin Chase Fall 2009 at Helianthus!

Dallin Chase by Jason Cauchi is a local New York designer and a favorite here at Helianthus. Dallin Chase is a mix of urban and country. His designs are very wearable but still has sense of uniqueness and unexpected details. And his Fall 2009 collection is just that!

Fall 2009 Collection

The Jasper Jacket is great for the fall -- love the ruffles! Pair it up with the Marlow skirt ( We have it in pink multi checkers ) and tights. The perfect fall outfit!

Jason Cauchi says "It's not about day to evening, it's about creating the perfect dress, period." I believe this is the perfect dress- the Ryan dress. Simple yet so very special.

Rihanna rocks the Jasper Jacket in leather. She looks totally edgy and chic!

Dallin Chase featured on
Come stop by and check it out! Or email me us at or call 212-966-6435 for orders!

Iosselliani Jewelry

Roberta Paolucci and Paolo Giacomell began Iosselliani in Rome in 1997. Both designers base their creativity on new materials. Their first collections was successful due to the special techniques used during production, such as a fusion of stainless steel mesh and silver as well as hand-carved crystals collection. Iosselliani is strongly influenced by the Italian classic jewelry. Paolo and Roberta combine their love for vivid materials craftedinto modern shapes with the enormous heritage of tradition, creating a transversal, contemporary jewelry.

All in all, Iosselliani's vision is all about the material and the classic yet contemporary, edgy look.

Iosselliani has been featured in magazines like Teen Vogue and Zink.

Who What Wear Insiders picked an Iosselliani ring as a favorite accessory.

Scarlett Johannson in Iosselliani in a Teen Vogue spread.

Taylor Swift rocks an Iosselliani necklace in Teen Vogue. Very edgy!

This is what we have in store. Come and check it out! We also accept orders. Feel free to call us at 212 966 6435 or email us at!

Monday, July 27, 2009

Helianthus' Summer Blowout Sale

We are currently having our hot summer sale. Some of the most coveted items are discounted and you don't want to miss it! Come and find something unique to add to your wardrobe!

Twinkle by Wenlan. Originally $286, Now $200!

Graham and Spencer ruffle dress. Originally $248, Now $149!

Christopher Deane resort dress. Originally $252, Now $176!

Twinkle by Wenlan. Originally $358, Now $215!

Wren halter cutout dress. Originally $248, Now $174!
Black Strappy heels. Originally $118, Now $83! These are a must have!

Elijah tribal print dress. Originally $389, Now $195!

JF and Son dress. Originally $242, Now $121!

IRO butterfly dress. Originally $326, Now $228!

IRO top. Originally $208, Now $139!

Nautical marine dress (navy). Originally $138, Now $98

These are our customers' favorite shoes. It speaks for itself. So cute and girly. Comfortable too!

Originally $126, Now $88!

Zipper details

That's not all! Swing by and see what else is on sale. We've got more dresses, tops, and skirts 30% to 70% off.

Friday, July 24, 2009

Skin is Sexy

From everywhere you go, you see the infamous destroyed jeans -- it is undeniable that cutouts in denim is hot. And now so is the cut-out shoulder trend. Baring some skin by the shoulders is the new trend for this season. It's a little bit 80's, a little bit badass but flirty, and definitely a whole lot sexy.

We've seen it on the Fall '09 runway looks from designers like Hervé Leger, Charlotte Ronson, and Jonathan Saunders.

And we've seen in the streets by fashionistas like yourself. If not, you should swing by Helianthus and see what we have in store for this trend.

This is by Kloset's spring/summer 2009 collection. We have it in green and its great for the summer. The spaghetti straps hold it up and the rest falls down on the shoulders for a flirty look.

One of our absolute favorites... this fuschia Bensoni dress is the epitome of this shoulder-baring trend.

Monday, July 20, 2009

Custom Accessories by Doloris Petunia

We just received our very own custom-made necklaces and headbands by Doloris Petunia! She is aiming to create statement necklaces from pieces of old or broken jewelry that have special significance into wearable art. They are truly something unique and can spruce up any outfit!

This is the newest version of the Statement Necklace by Doloris Petunia- long and lovely this is over 12 yards of thin and light silver chain wrapped around in matching ovals and joined by a cluster of vintage brooches, rhinestones and glass beads.

Sky Blue Statement Necklace... and we also have it in silver too

Teal, Blues and green rhinestones twirl around a black head band to make modern twist on a old classic.

Introducing Douglas Reker

This just in: Douglas Reker, Helianthus NY's newest addition. He's a New York-based designer who boasts easy, whimsical pieces with scallops and original prints. Before launching his first collection in November 2007, he designed graphics and prints for labels such as Pencey, LaROK and Christian Lacrox Jeans. The pic below is from his latest collection titled "Tiny Dancers," and is perfect for wearing during the summer-to-fall transition. And with its slouchy, relaxed arms and form-fitted silhouette, it's flattering on both thin and curvy girls. Check out his web site, for more info!

Wednesday, July 15, 2009

Helianthus as "Boutique of the Week" !!!


Location - 552 La Guardia Place (between W. 3rd & Bleecker) and 196 Spring Street (and Sullivan)

Steps from Washington Square Park, this youthful boutique carries easy-to-wear pieces that bring out anyone's inner girliness. With a range of brands and trends matching anyone's look of the day, it's fun to shop their whimsical, airy collection and chat with their friendly and knowledgeable staff.

The best part of Helianthus, meaning "sun" and "flower" in Greek, is the fun and quirky accessories. Everything from hats, belts, hair accessories, sunglasses, and jewelry can be found in fun colors and contemporary styles ($15-$75). Check out the playful jewelry along the entrance wall and in the coffee table display case. Pieces such as a rocking-chair pendant necklace ($28) to rhinestone pink snoopy earrings ($23) as well as bangles, rings and headbands can be found. Leather cross-body bags in jewel-tones are also displayed for $100-$250.

The womenswear ranges from $30-$250 include flirty, brightly colored dresses and tops that have edgy embellished details, such as a black ruched zipper-trim tank for $104. Asian and Western trends meet with the collections from Kloset, Liza Chen, Wish, Twinkle, Pepper & Pistol, Wren, and Graham & Spencer. There's a large sale selection in the back, and make sure to use the student discount if attending NYU.

Check out the site: